AlvinCheong.com strongly believes in a consumer’s right to privacy. AlvinCheong.com does not engage in the collection, distribution, sale or use of personally identifiable information about web users, such as name, phone number and street address. AlvinCheong.com does not conduct individual web user “profiling”.
For the web user to AlvinCheong.com’s blog, my web server automatically collects information on your domain type, browser used and your IP address for statistical purposes only, which will be used to improve the content of my blog and not sold to other organizations for any purpose. And since I gather certain types of information about my users, I feel you should fully understand my policy and the terms and conditions on the capture and use of those information.
Third Party Advertisements
I also use third party advertisements on AlvinCheong.com to support my blog. Some of these advertisers may use technology such as cookies and web beacons when they advertise on my blog, which will also send these advertisers information including your IP address, your ISP, the browser you used to visit our site, and in some cases, whether you have Flash installed. This is generally used for geotargeting purposes or showing certain ads based on specific sites visited.
Processing and Storing Your Data
The European Union (“EU”) maintains strict privacy laws. These rules differ significantly from the laws of the United States of America (“US”). To reconcile these differences, the US and the EU have created a safe harbor (“Safe Harbor”) that defines mutually acceptable privacy operations. For more information see www.export.gov/safeharbor.
Network Advertising Initiative (“NAI”)
AlvinCheong.com may also display advertisements from advertisers who are members of the Network Advertising Initiative (“NAI”). The NAI is a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards. For more information, please visit www.networkadvertising.org.
You may also opt-out from accepting the cookies at www.networkadvertising.org/managing/opt_out.asp
DoubleClick DART Cookies
AlvinCheong.com may also use DART cookies for ad serving through Google’s DoubleClick, which places a cookie on your computer when you are browsing the web and visit using DoubleClick advertising (including some Google Adsense advertisements). This cookie is used to serve ads specific to you and your interests which is also known as “interest based targeting”. The ads served will be targeted based on your previous browsing history (for example, if you have been viewing sites about food, you may see advertisements related to recipes, food, and cooking utensils when viewing a non-related site, such as a site about travel). DART uses non personally identifiable information. It does not track personal information about you, such as your name, email address, physical address, telephone number, social security numbers, bank account numbers or credit card numbers. You can opt-out of this ad serving on all sites using this advertising by visiting http://www.doubleclick.com/privacy/dart_adserving.aspx
You can always choose to disable or selectively turn off my cookies or third-party cookies in your browser settings, or by managing preferences in programs such as Norton Internet Security. However, this can affect how you are able to interact with my blog as well as other websites. This could include the inability to login to services or programs, such as logging into forums or accounts.
Deleting cookies does not mean you are permanently opted out of any advertising program. Unless you have settings that disallow cookies, the next time you visit a website running the advertisements, a new cookie will automatically be added again.
As with most other websites, I collect and use the data contained in log files. The information in the log files include your IP (internet protocol) address, your ISP (internet service provider), the browser you used to visit our site, your screen resolutions and number of colors, the time you visited our site and which pages you have visited throughout my blog.
To be consistent with the Federal Children’s Online Privacy Protection Act of 1998 (COPPA), I will never knowingly request personally identifiable information from anyone under the age of 13 without requesting parental consent.
Electronic Newsletters Policy
I may offer a free electronic newsletters to users who subscribe voluntarily by providing their name and email addresses. Subscribers may remove themselves from the mailing list by following an unsubscribe link provided in every newsletters.
All email addresses submitted to AlvinCheong.com in regard to my newsletters or for any other reason will be kept strictly confidential and private. You can be assured my mailing list will NEVER be shared or sold as a whole or in part.
With respect to Ad Servers, in order to bring you offers that are of interest to you, I have relationships with other companies that I allow to place ads on my blog. As a result of your visit to my site, ad server companies may collect information such as your domain type, your IP address, clickstream information, and other details. These third parties may also be placing and reading cookies in your browser, or using web beacons to collect information, in the course of ads being served. For further information, please consult the privacy policies of the individual advertisers.
In the event if AlvinCheong.com’s policy on information practices change at some time in the future, I will use only the data collected from the time of our policy change forward.
With regards to outside links, this blog may contains links to other websites. Please be aware that AlvinCheong.com is not responsible for the privacy practices of such other websites. I encourage my users to be aware when they leave my blog, and to read the privacy statements of each and every website that collects personally identifiable information. This privacy statement applies solely to information collected by this blog.
Use of Information
AlvinCheong.com uses any information voluntarily given by my users to enhance their experience in our network of sites, whether to provide interactive or personalized elements on the sites or to better prepare future content based on the interests of my users.
As stated above, I use information that users voluntarily provide in order to send out electronic newsletters and to enable users to participate in poll, surveys, message boards, and forums. I send out newsletters to subscribers on a regular schedule (depending on the newsletter), and occasionally send out special editions when I think subscribers might be particularly interested in something I am doing. AlvinCheong.com never shares newsletter mailing lists with any third party, including advertisers, sponsors or partners.
When I use tracking information to determine which areas of my blog users like and don’t like based on traffic to those areas. I do not track what individual users read, but rather how well each page performs overall. This helps me to continue to build a better service to you. I track search terms entered in Search function as one of the many measures of what interests my users. But I don’t track which terms a particular user enters.
AlvinCheong.com creates aggregate reports on user demographics and traffic patterns for advertisers, sponsors and partners. This allow my advertisers to advertise more effectively, and allows my users to receive advertisements that are pertinent to their needs. Because I don’t track the usage patterns of individual users, an advertiser or sponsors will never know that a specific user clicked their ad. I will not disclose any information about any individual user except to comply with applicable law or valid legal process or to protect the personal safety of our users or the public.
Sharing of the Information
AlvinCheong.com uses the above-described information to tailor my content to suit your needs and help my advertisers better understand my audience’s demographics. This is essential to keeping my service free. I will not share information about individual users with any third party, except to comply with applicable law or valid legal process or to protect the personal safety of my users or the public.
I give users options whenever necessary and practical. Such choices include: Opting not to register to receive my electronic newsletters and Opting not to participate in certain interactive areas, which completely alleviates the need to gather any personally identifiable information from my users.